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Microsoft Brings AI-Powered Shopping Tools on Edge Browser and Bing Search Engine

Kaushik Battu • Updated July 3, 2023 • 3 min read • Leave a Comment

Key Points

  • Microsoft has announced new AI-powered tools integrated with its search engine, Bing, and browser, Edge.
  • The tools are aimed at enhancing the online shopping experience for users.
  • The new AI tools for shopping include buying guides, reviews, and price match features.
  • Buying Guides will provide personalized recommendations based on user searches.
  • Review summaries will help users research products by analyzing online reviews.
  • The price match feature will monitor the price of selected products and notify users of significant price drops.

Microsoft announces new tools integrated with Artificial Intelligence for its search engine – Bing and browser Edge. The latest addition of tools from Microsoft for its search engine and browser will help users who shop online regularly. These tools will get embedded in the sidebar of the Microsoft Edge browser.

However, there were similar features brought on Edge for shopping needs, and users haven’t hugely embraced them. The AI tools aim to make the shopping experience better while purchasing anything from online stores. More recently, the tech giant has brought many new features to its Bing AI chat box, which includes Voice search and support for many languages.

Microsoft AI-Powered Shopping Tools Include Buying Guides, Reviews, and Price Match Features

The Microsoft Bing AI integrated search engine, and chatbot was made available to the public in May. Since its rollout, people have used the chatbot extensively, and Microsoft has relentlessly made efforts to bring new features to offer much more. This time, the AI tools for shopping will help users to make decisions while purchasing with Buying guides, Reviews, and Price matches.

The Buying Guides provided by Bing using AI will curate a personalized guide according to the user’s recent searches. If there’s a need for “Back to School supplies” for the users, the guide will take the help of the search term. Then, Bing will provide categories, comparing tables and product suggestions. The feature will show up in the sidebar of the edge and will be available for the United States as of now and later to other countries.

Microsoft AI-Powered Tools Shopping

The next tool would include Review summaries where users can read and do their research about the particular product. The tool will offer multiple reviews and excludes products and brands that are not up to the mark. The summary will get generated by analyzing all the aspects and online reviews provided by online users and publishers. This feature will roll out this week worldwide on Bing.

The last feature of the newly announced AI tool for Bing and Microsoft Edge includes the Price match. The feature will let you monitor the price of a specific product after you have selected it for purchase. It’ll help you check for a price match and let you know when the price drops significantly. Both price comparison and history features come embedded with the Edge browser, and the feature is already available in select countries.

Would you use these features for your future online purchases? Do let us know in the comments section below. 

News AI Bing Microsoft Online Shopping

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Kaushik Battu

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A techie who is curious about the latest tech updates around the world. Have a keen interest in Automobiles and an occasional gamer.

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