Google Penalties in 2015: What is Google Penalty and How to avoid them?

In the world of the internet, the problem is no longer how to disseminate knowledge, but rather, how to find knowledge that is accurate and credible. But with the internet inundated with new websites and satire posts, finding reliable information is no longer so easy. Thankfully, Google has found a solution – enter the Google Penalties.

Google Penalties was born out of the desire to filter real content from trash – it was a consequence of Google’s mission to provide their users unique and quality content from the finest internet writers. Through this new update, users can now find the most relevant results faster. Of course, for website owners whose businesses rely mainly on organic traffic, this has created a huge impact. On its first release in 2012, the update revamped search results overnight – with those websites utilizing poor quality content pushed off entirely. In the past, website owners only had to make sure that they had a huge number of incoming links, today, with Google Penalties, website owners also have to make sure that those incoming links are coming from credible websites. Google Penalties has put an end to spamming and other black hat SEO techniques.

Also Read: 40 ways to drive traffic to your website [Offline methods added]

Just last April 2015, Google has overdone itself, yet again. This new update has put importance into the development of mobile ready websites. Sites that use technologies (such as flash) that do not work on mobiles, whose layouts do not scale (and prevent users from scrolling side-to-side, or zooming in or out), and have links placed too close to each other, are bound to feel the impact soon enough. The good news is that this new update will only affect searches done on smart phones; but still, as more and more users start to rely on the mobiles and tablets for internet, this can have a drastic impact on online businesses.

Tips on How to avoid Google Penalties in 2015

The right-sizing of websites is more than just a trend – it is bound to stay as long as new smart phones are being developed. With Google Penalties in 2015, there is no guarantee that your #1 rank in desktop will maintain in mobile searches. So if you are serious about growing your business, then you need to think about tapping into mobile traffic and developing your website so it becomes mobile-friendly. Here are some ways you can avoid Google Penalties this 2015 by WillBeCoded.ca

• Test the mobile-friendliness of your website to see if you will be penalized. Google has provided a free tool for this.

Figure 1: Image from https://www.google.com/webmasters/tools/mobile-friendly/

• Run the Page Speed Insights to discover other issues found on your website, as well as receive suggested solutions. This way, you won’t need to do guesswork and you’ll know exactly where to start.
• Run Google Analytics and determine how much impact this new update will cause you. The bigger the traffic coming from mobile users, the greater the loss you may experience if you haven’t updated your site to incorporate mobile-friendly technology.
• Contact an online marketing agency that focuses on creating responsive websites. Be ready to rethink your website concept to accommodate needs of your mobile users
• Discover what makes a good mobile site or you can do it the easier way and follow Google’s Principles of Site Design.

Figure 2: Image from https://developers.google.com/web/fundamentals/principles/

            In sum, the Google Penalties in 2015 aims to make internet search more appropriate for the kinds of communication technologies available today. It is bound to improve over time, hence, it is best that you build a responsive website as early as now to prevent future problems for your online business.